The Canarian Tourist Board have some good ideas. One was to invite 7 artists from all around Europe to visit an island each with a local artist, and La Palma got Steve Simpson. who was hosted by Victor Jaubert. You can see the work of the artists at the Twitter hashtag #onthedraw
Sheila came to La Palma with a six month contract and has stayed 24 years so far. She used to work as a software engineer at the observatory, but now she's a writer and Starlight guide.